Summary Overview V1 Pilot Findings My Strategy Approach Results Users Liked Frustrations Where It Landed
Founding Product Designer June 2024 – Sept 2024 Health and Wellness B2B B2C
www.StressieApp.com
Workplace stress affects 83% of U.S. employees and costs businesses $300 billion annually in lost productivity and turnover.

Yet, most companies lack the tools to address stress effectively.

Stressie app

That's exactly the problem Stressie is solving: helping organizations uncover real employee stressors and deliver personalized, actionable solutions that foster healthier, more productive workplaces.

Incubating at Harvard Innovation Labs
Piloting with Amazon's hardware team
Piloting with InKind, a multi-location restaurant group
01. Overview of the project
My Role

As the Founding Product Designer, I shaped Stressie from the ground up, leading design strategy, defining the product vision, and translating research insights into high-fidelity experiences ready for engineering handoff.

Strategy & Research
Founder Interviews Data Analysis Pilot Feedback UX Strategy
Design & Execution
High-Fidelity Prototyping Brand Toolkit Design System Low-fi Prototype Stakeholder Validation Engineering Collaboration
Growth & Visibility
Pitch & Presentations Marketing Design
Timeline
~3.5 months
People I worked with
Lupita
Lupita CEO & Co-Founder
LinkedIn
Identity Protected CTO & Co-Founder
Mikolaj
Mikolaj Software Engineer
LinkedIn
Jenna
Jenna Marketing Intern
LinkedIn
02. Version 1 Pilot Findings
Piloted Version 01 with 50 Austin Police Department officers in high-stress environments over three months, validating them as a key audience and gaining insights that shaped our approach. Key learnings included…
Primary Stressors

We analyzed the key stressors affecting officers' well-being and identified the most significant ones:

31%
Work
24%
Family
45%
Finances
Primary Uplifters

We analyzed the key uplifters that support officers' well-being and identified the most significant ones:

54%
Nature
26%
Travel
20%
Music
Users found these delightful
  • After doing one exercise, most of the users felt calm and de-stressed.
  • Users loved the AI feature that personalizes their stress-management strategy.
  • Most users loved the quick resets that take less than a minute.

*Data collected through a feedback form

Pain Points Identified
  • Users felt that the application was not intuitive and had a confusing home page.
  • The application crashed repeatedly during use.
  • The UI felt immature and didn't compel users to engage.
  • The notifications were not working properly.
  • Users didn't understand certain elements of the app, such as what the data graphs represented.

*Data collected through a feedback form

03. My Strategy for Addressing the Challenges

After the pilot, users found the app's UI and certain features unintuitive. I led the next design steps by brainstorming with the Product Owner and Tech team to address these challenges.

Key Decisions
  • Committed to a full redesign, not patch fixes: color, hierarchy, and signifiers were inconsistent enough that surface-level changes wouldn't fix the "immature" feeling users reported.
  • Rebuilt around visual hierarchy and a calmer palette: replaced the cluttered, text-heavy layout with clearer IA and a warm, muted cream palette so the app itself felt less stressful to use.
  • Owned QA personally to kill the crashes: stress-tested and load-tested the app myself ahead of re-pilot, since reliability is non-negotiable for a tool people reach for under stress.
  • Shipped notifications as a new retention lever: introduced as a net-new feature (not a V1 carryover) specifically to bring users back, and got it working reliably this time.
  • Validated with a focus group before shipping: tested the redesign with a small group prior to re-pilot launch.
My Approach

I analyzed the information architecture, identified friction points, and proposed alternatives. Users found the UI immature due to inconsistencies in color, text hierarchy, and signifiers, leading us to a full redesign. This time, I focused on these core foundational principles:

User Centricity
User Centricity

With a clear understanding of user preferences, I improved existing features, fixed pain points, and ensured a user-centric redesign through focus group testing.

Seamless and Stunning
Seamless and Stunning

I aimed for more than usability. I wanted seamless interactions where every transition felt meaningful, creating a wow-worthy experience. To ensure this, I tested it with a small focus group.

04. Experiences I Designed With My Approach
Onboarding Experience 01

We start by personalizing the experience, understanding what uplifts users to better identify their stressors. Each step adapts in real time, tailoring the next screen based on their input to keep them engaged and supported.

Stressie experience screen 1
Personalize your journey
Stressie experience screen 2
Explore what lights you up
Stressie experience screen 3
Choose your top 3
Stressie experience screen 4
Tell us what you love
Stressie experience screen 5
Earn coping points
Onboarding Experience 02

Here, I designed a stress landscape assessment with 27 in-depth questions to build a deeper understanding of each user's stressors. To keep the experience engaging, I structured the flow with a short break after every 10 questions, featuring a simple exercise to help users reset before continuing.

Onboarding screen 1
Understanding how you manage stress
Onboarding screen 2
Reflecting on recent responses
Onboarding screen 3
Rating how you've coped
Onboarding screen 4
A short breathing break
Onboarding screen 5
Your coping style result
Core Experience

Once onboarding is complete, users step into their personalized daily wellness hub. The core experience delivers intelligent, real-time stress interventions, from AI-guided coping strategies and quick micro-resets to daily mood check-ins, all tailored to each user's unique stress landscape and continuously updated as they grow.

Core experience screen 1
Daily check-in
Core experience screen 2
How's everything going?
Core experience screen 3
A strategy tailored to you
Core experience screen 4
Curated coping activities
Core experience screen 5
Guided breathing reset
05. Results After the Redesign
Retention

Retention climbed from the ~2% industry baseline for health & wellness apps to 17.4% after the redesign, driven by cleaner information architecture and a calmer visual language.

Completion

Meaningfully more users completed the full stress-check journey end-to-end, from flagging they were stressed to reaching a resolution, once the IA overhaul removed friction from the flow.

Reliability

I led stress- and load-testing ahead of re-pilot, and the crashes reported in V1 were no longer an issue, which is non-negotiable for a tool people reach for under stress.

What InKind Told Us

Per InKind's pilot feedback, staff reported higher tips, more consistent clock-ins, and lower turnover, while managers gained visibility into team stress they could act on.

*Self-reported via pilot feedback, not measured analytics

06. Frustrations Users Experienced

With Stressie's pilots at Amazon and InKind, we asked users about any frustrations they had with the redesigned app. Here's what they shared.

" There's no option to pause the stress assessment, and I'm unsure if my progress saves when I exit. This is frustrating. "

P1

" I didn't find the coping points compelling as an incentive to complete the onboarding. I don't know their value. "

P2

" Answering the questions feels mentally exhausting. I haven't built trust with the app yet, so sharing personal feelings this early is uncomfortable. "

P3
07. What Users Loved About the New Experience

As part of the same pilot, we also gathered what they loved most about the redesigned experience.

" I love the app's interface. Even before exploring its features, the overall vibe instantly makes me feel calmer and less stressed. "

P4

" The interventions are simple yet effective. I don't need anything extra, just my chair and a little space. "

P5

" The Quick Resets are a game-changer! They're perfect for moments of high stress, and I especially love the box breathing exercise. "

P6

" What surprised me most was how the app actually learns my patterns: it checks in at exactly the right moment and the advice never feels generic. "

P7

" I went from feeling constantly overwhelmed to managing my day in short, intentional moments. The daily check-ins are now part of my routine. "

P8
08. Where It Landed

The pilot results helped Stressie secure ~$600K in funding. By the time I moved on from the team, we were wrapping up the pilot and gathering screen-level data using tools like Mixpanel and PostHog to guide the next phase.

Stressie business card Stressie business card
Bhanu sharing vision Sharing the vision behind Stressie
The team The team
Stressie booth Pilot booth setup
✦ THANK_YOU